Nickle and Diming

In Standard by Patrick

I have never understood why camera companies will put time and effort into release what they see as the camera to end all cameras, and then two years later, release an updated version of the camera with one or two new features.

Nikon is a classic example of this, although other companies do it as well. Now for full disclosure, I shoot Nikon. I have since the early 80’s and I love their cameras. The thing that I don’t get is their rationale for the upgrades of entirely new cameras when, quite often, the upgrades could be in the form of a firmware update. No need to build an entire camera around a few upgrades.

The photographic industry seems to be driven entirely on profits and that in a nutshell probably answers my own question as to why they do what they do. The rumored release of the Nikon Z6s and Z7s is in October of 2020. Here are the reported updates.

  • Same sensor as in the Z6/Z7
  • Dual EXPEED processor
  • Nikon EN-EL15c battery
  • USB power
  • Dual memory card slots
  • 4K/60p video
  • Vertical grip with buttons/controls (available as an optional accessory)

Not that far off from the current Z models. Here is my other issue. Why not just shoot to make the camera photographers want, rather than just adding a few bells and whistles every couple years in a new body. Granted, technology changes at a phenomenal pace, but I would suggest that a more realistic time frame for changing bodies out would be around 5 years rather than two. If they do this just to note they are rolling out new products, but the changes are minimal, why bother. Make a camera with features that we all want rather than nickel and diming us every two to three years with another body.

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