That makes all the difference. In the pictures below, the left frame is with no flash. The light was very flat on this day and without flash the subject looks flat with dark shadows, and does not separate from the background very well. The picture on the right is with flash added. Notice how the subject has definition with the shadows filled in and the background is a bit darker and richer in color. Something so simple like a kiss of light can make the picture so much better.
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